Operational idea: honest, innovative, harmonious, persistent
Honest------ be truly honest, suit the action to the word, treat others with sincerity, avoid being hypocritical and superficial, be practical for actual effect
Innovative------keep pace with the time, break through "the current circumstance", create new opportunity, bring along the all-round progress of enterprise culture, technology, products and service through conceptual innovation
Harmonious-----construct hardworking, tenacious, comfortable and harmonious enterprise atmosphere; all employees participate in enterprise behavior; unite the whole to staff to come to common recognition; give full play to teamwork spirit; work together to realize common wish
Persistent------the basic principle when establishing the enterprise; the prime mover to upgrade Lifeng's operational performance and competitive conditions; unite the whole staff to come to common recognition and realize the target of persistent operation; ensure the achievement of the company and employees and feed back to the society and the masses
Company mission: optimize technology and team, offer high value-added products and professional service, satisfy client's requirements, try to become one of the preferred suppliers in the market, promote environmental protection, carry out job security, care about employees, feed back to the society
Common wish: Lifeng is an enterprise with excellent performance on quality, technology, environment protection, job security, client's satisfaction and feedback to the society, and is the value chain and community of innovative lives
Business ethics: when getting along with the colleagues, clients, suppliers and sharholders, be honest, practical and realistic, make friends with all of them, establish harmonious relationship with them
Sincere----say what one thinks, be true to one's word
Respective----treat each other fairly and respectively
Trusting----establish trust through sincere communication and cooperation
To develop at appropriate rate on a stable base; to be a professional company with most obvious characteristics; to establish a sales team with high efficient knight service spirit, to win larger market share.
Give full play to the operational functions of "Biomass Chemical and Application Research Center"; strengthen the communication and cooperation with enterprises both at home and abroad with advanced technology; continuously develop, modify, popularize and apply high-quality serial rosin derivative products in accord with market demands; stress on developing special-purpose viscosity improving resin products, high-speed selfsolidifying rosin modified phenolic resin for printing ink, environment friendly watercraft series adhesive and turpentine series alkene resin products.
Adopt advanced management mode, further strengthen and perfect management system, gradually make the management scientific, institutionalized and standardized, construct perfect management system, raise the operational efficiency of the whole company, actively improve the financial performance and financial position of the company.
Construct aggressive and innovative enterprise culture, make Lifeng one of a rosin and rosin derivative supplier with great competitive force.
Establish provincial famous brand in 3 years, establish national famous brand in 5 years, be a professional forestry chemical enterprise known both at home and abroad.